How Effective Is Leaflet Marketing?
Despite the rise of the Internet, leaflet marketing continues to be one of the most effective ways you can increase the visibility of your business via direct mail, or handouts. If a flyer or leaflet is eye-catching and well-designed, a consumer will take notice of it when it is posted through the letterbox or given to them on the street.
While black and white printing is a cheap option, it usually pays to go for full colour printing. S2 Print & Design can also offer design and layout services. It can be tempting to design your own flyers, but the result is not always professional.
You’ll want to use high resolution graphics not just copied of google images, corporate colours, clear, easy to understand language without any spelling mistakes, and text in one or two fonts only, preferably. Avoid writing an essay into your leaflet marrketing collateral, and ensure that font size is at least 11 point throughout to cater for people with vision difficulties.
Make sure to review and approve a proof wherether printed or digital before your designs go to print, as colours often look different on screen to a printed version.